Creative Direction Case Study : 

Samantha King, Artist + Comedian

I was asked by local DC artist + stand up comedian Samantha King to collaborate with digital brand assets that set her apart from other local talent and showcase her youthful, slightly edgy but sweet personality. 

With the goal of primarily marketing her shows and art via Instagram, we focused on a strong personal-branding photo campaign featuring recognizable local backgrounds and a simple portfolio website designed to grow with the artist.  


Business Card / Print Asset


Visual Campaign

The client needed images that showcased her unique personality and style for use in print marketing materials, social media posts, and other PR opportunities. A visual campaign centered around local Washington DC street art was conceptualized in order to convey the client's artistic background and establish her locally in a glance. 

I was responsible for all creative direction, photography, photo editing, and styling. 

Using Format